Alexander McQueen Launches The Slash Bag

Rita Khoueiry


Alexander McQueen Launches The Slash Bag

For its Spring/Summer 2023 women’s pre-collection, British luxury fashion house Alexander McQueen has created a unique bag design: The Slash bag. Carrying many of the signatures the house is known for and features the iconic McQueen Knuckle hardware and skull motif, The Slash bag has been crafted in padded leather, the sharply cut. The slashed body was inspired by the house’s sliced and slashed tailoring.

Featuring Kaia Gerber, and directed by Glen Luchford, the campaign explores human emotion within a futuristic landscape. The juxtaposition between humanity and technology defines the Alexander McQueen campaign for The Slash bag.