Penélope Cruz Muse of the J12 “IT’S ALL ABOUT SECONDS” Campaign

For the J12 “IT’S ALL ABOUT SECONDS” campaign CHANEL has chosen Penélope Cruz, actress and House Ambassador, along with Margot Robbie, Ali MacGraw and Zhou Xun. To be unveiled in April 2023.

An icon of CHANEL Horlogerie, the J12 reinvents itself over the years in timeless and audacious creations that embody the CHANEL allure.

The muses wear the J12 33 mm in black or white highly resistant ceramic, equipped with the Calibre 12.2 self-winding movement made by the Swiss Kenissi Manufacture, co-owned by CHANEL.

Through these intimate exchanges and joint interviews, Penélope Cruz, Margot Robbie, Ali MacGraw and Zhou Xun, reveal their stories in 12 questions and 12 answers. The muses have questions to each other's answers and answers to each other's questions about the most decisive seconds in their lives.