ELIE SAAB Opens New Flagship Boutique in KSA

ELIE SAAB continues to expand its magical universe with a new opening in the Middle East region. A new flagship boutique has landed in VIA Riyadh; the third opening in the Gulf region over the past year, alongside boutiques in Abu Dhabi and Doha. The new store is an exclusive experiential luxury and architectural destination in Kingdom of Saudi Arabia.

Inside the 350-sqm flagship store, you will be able to experience all ELIE SAAB universes. The new destination offers you a private haute couture salon, in addition to showcasing the most recent ready-to-wear and bridal collections, as well as kidswear, accessories and fragrances.

Designed and furnished exclusively by ELIE SAAB Maison, the boutique exterior and the alluring interior radiate the ELIE SAAB essence. From marble floors to plush carpets, a pristine spectrum of white takes over the expansive boutique, allowing each piece to stand out. Warm lighting reflects off of opulent copper and oak wood accents, as well as mirrors emblazoned with the abstract ELIE SAAB monogram, setting a rich and welcoming tone while expressing the brand’s signature aesthetic.

“Riyadh is developing its regional influence, and opening a boutique in the Saudi capital is therefore relevant for ELIE SAAB as we thrive into a lifestyle brand. To further cement our presence in the Gulf and the region at large, we are aiming to be accessible and meet our growing clientele to best address their specific needs,” declared CEO Elie Saab Jr.

With flagship stores in global capitals such as Paris, London, New York and Milan, ELIE SAAB will continue to expand its universe with more international openings projected for the very near future.