Inside ELIE SAAB x H&M’s Paris Celebration in Paris

ELIE SAAB and H&M brought their highly anticipated collaboration to life last night in Paris, with a glamorous celebration at the historic Palais Brongniart. The evening offered an exclusive first look at the collection, which brings together ready-to-wear, eveningwear and accessories, while gathering a stylish crowd of international and regional fashion names.

Amelia Gray, Gabbriette, Iris Law, Anok Yai, Imaan Hammam, Lila Moss, Marisa Abela and Calum Harper were among the guests, joined by globally recognized talents Salma Abu Deif, Razane Jammal and Yasmina El Abd. Regional guests including Stephanie Atala, Razane Jammal, Jessica Kahawaty, Lama Alakeel, Mayan El Sayed and Mused Alsaqer also attended the celebration.

The night unfolded with music at its heart. Robin S made a special appearance, performing several of her hits, including her iconic 1990s track “Show Me Love”, while Kim Turnbull, Inès Rau and Ella Knight took over the decks with DJ sets.

Among the evening’s highlights was the reveal of an unexpected addition to the ELIE SAAB x H&M collection: a bridal gown and veil. Unveiled as Robin S performed, the mermaid-shaped gown appeared amongst the crowd, featuring a dramatic train, a twisting off-the-shoulder neckline and a hand-embroidered veil. The look adds a bridal chapter to the collaboration, bringing ELIE SAAB’s longstanding couture and bridal heritage into the collection.

The setting matched the occasion. Palais Brongniart was transformed with rich burgundy draping, creating an intimate and glamorous atmosphere, while a long red carpet welcomed guests into the celebration, echoing ELIE SAAB’s enduring presence on some of the world’s most celebrated red carpets.

Reflecting on the choice of Paris, Elie Saab, Chairman and Chief Creative Officer of ELIE SAAB, said: “Paris has always been very close to my heart, so it felt natural to celebrate this collection here, especially when so many people from the fashion world are in the city. I am very happy to see the ELIE SAAB H&M collection reach this point. It is a collaboration that is very meaningful to me, and I am pleased to share it with friends and those who have been following my journey.”

For Ann-Sofie Johansson, Creative Advisor & Head of Design Womenswear at H&M, the evening captured the spirit behind the collaboration. “The event encapsulated the spirit of joy and glamour that defines ELIE SAAB and this collection specifically. Seeing Robin S perform put a smile on everyone’s face: the perfect soundtrack to reveal this special ELIE SAAB H&M bridal look.”

Amelia Gray also shared her excitement about the collaboration, saying: “I always feel so excited for every H&M collaboration. The beauty and attention to detail is so special and this collection really captures that energy and craft. I was so happy to be a part of such a fun, vibrant atmosphere.”

The full collection, including the bridal gown and veil, will launch online and in the UAE, Kuwait and Riyadh on October 22, 2026.