ELIE SAAB and H&M Unite for a Celebration of Glamour and Timeless Elegance

In a collaboration that brings together haute couture and accessible fashion, Elie Saab and H&M are joining forces for a highly anticipated collection set to launch this autumn.

Founded in Beirut, Elie Saab’s creations have defined some of fashion’s most memorable red-carpet moments over the years, distinguished by exquisite craftsmanship, femininity and an unmistakable sense of glamour.

For H&M, the collaboration offers an opportunity to explore the world of ELIE SAAB through a contemporary collection that remains rooted in the house’s signature codes. Spanning womenswear, menswear and accessories, including footwear, the collection brings together embellished gowns, shimmering separates and sharply tailored pieces. Fine lace, gradient sequins and signature monograms further enhance the designs, creating a wardrobe that moves effortlessly between statement dressing and modern sophistication.

“We are thrilled to announce this landmark collaboration with ELIE SAAB,” says Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear. “Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world.”

For Elie Saab, the collaboration represents an opportunity to open the house’s distinctive universe to a wider audience. “This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with,” says Elie Saab, Chairman and Chief Creative Officer. Describing the process as “truly collaborative and inspiring,” he adds that every piece was created with care and dedication to form “a complete wardrobe that speaks to every moment of a woman's life.”

The ELIE SAAB H&M collection will launch on 22 October 2026 in select H&M stores across Kuwait, Saudi Arabia, the UAE, Bahrain, Qatar and Egypt, as well as online.

You can also checkout: Olivia Dean Wears Elie Saab Fall/Winter 2026 on Her “The Art of Loving” Tour 

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