BEAUTY | Make-up

A Mask Is Not Going to Stop Victoria Beckham From Wearing Her Lipstick

Never without my lipstick!
By Justine Feutry – Madame Figaro
15 Sep,2020

Interviewed by American Vogue on the occasion of the launch of her lipstick line, Victoria Beckham has definitely the intention of not letting the mask deprive her from her makeup routine.

With your mask on, putting lipstick can seem contradictory, if not ridiculous. Especially since having the mask on is compulsory all day whether in business or in all or some of the streets in town. Bad news for makeup brands which have already been impacted by a drop in sales during quarantine, with this product that has been facing sharp falls. In April, the Nielsen firm thus unveiled studies and numbers on the sector which recorded a decrease of -82%.

As a result, launches have slowed down. But it would take more to dissuade Victoria Beckham, who took a few years to develop the perfect formula and the right colors, to present her line. As she explains to the American edition of Vogue in an interview: “I’ve been searching my whole life for the perfect nude, but often things are too mauve or too brown”.

Because we are never better served than by ourselves, Victoria Beckham, who knew how to convince people with her ready-to-wear lines, decided to complete her line of cosmetics with a range of lipsticks with nine very natural shades, and a clean composition: “I wanted to create the perfect nude lipstick for everyone, no matter your skin tone”. As for the name, Posh, it is of course a nod to her nickname when she was part of the Spice Girls band.