KOTON Celebrates New Branch at City Centre Beirut

Nada Hanna


KOTON Celebrates New Branch at City Centre Beirut

On June 3rd, 2023, Franchise Retail Concept announced the opening of Turkish clothing brand KOTON’s in City Centre Beirut; the seventh store in Lebanon. This event has marked a significant milestone for both KOTON and the fashion retail industry in the country.

The renowned fashion brand has been operating under Franchise Retail Concept (FRC) in Lebanon since 2020. FRC brands include KOTON, Mavi, Don't Call Me Jennyfer, Marwa, and Tape A l'oeil. With the addition of City Centre Beirut, KOTON now boasts a total of seven stores across the country.

"We know that Lebanon is witnessing a severe economic and financial crisis, our wants to challenge the situation by creating new jobs and opportunities for the youth and thus creating new hope for the future, at FRC, we believe that Lebanon will rise again and brighter than before," stated General Manager of FRC Mr. Tarek Ghezzo in celebration of the new store opening at City Centre Beirut.

KOTON primarily caters to women interested in fashion. In addition to women's collections, the brand also produces lines for men and children. The Ole brand specifically targets the youth audience, catering to individuals aged 15 to 25. KOTON's diverse range of collections includes casual wear, business attire, and children's fashion.

Established in 1998 with a modest 25 sqm store in Istanbul, KOTON has grown to become an international fashion retail brand. Today, KOTON products are represented at over 800 sales points worldwide. By 2023, the company aims to become the most sought-after fashion brand, offering popular collections across five continents.

Looking forward with HOPE, FRC has exciting plans for the future. Four new store openings are scheduled in 2023 across various FRC brands. These expansions demonstrate FRC's dedication to delivering high-quality fashion and exceptional retail experiences to customers in Lebanon.