Suspended moment at Fashion Week with Undercover Collection
Luminous dresses with real butterflies
Augustin Bougro - Madame Figaro
The Paris Fashion Week holds many surprises. Like real butterflies sheltered under luminous dresses, spotted at the Undercover runway show.
You often need to attend Undercover shows to believe what you see. The brand, led by Japanese designer Jun Takahashi, has made its mark in the fashion industry with its mastery of precision and extravagance. This entails a clever blend of streetwear elements, "à la Française" chic, and Tokyo-inspired madness. The result is often impressive collections, just like the one presented in Paris on September 27 during Fashion Week. In the heart of a darkened room, the runway was closed with transparent bubble dresses that served as nightlights. Inside them, a few flowers... and real butterflies in full flight.
The spectacle is breathtaking, and people immediately take out their phones. It's Vanessa Friedman, the famous fashion critic at The New York Times, who was the first to share the video of the looks on the social network X. In the caption, she wrote a few words that probably summed up the general sentiment at that moment of the show: "Magic, by Jun Takahashi." "Completely in love with Undercover's Spring-Summer 2024 collection with the concept of dresses transforming into dynamic ecosystems, nurturing butterflies," tweeted a guest, clearly enchanted by this suspended moment in time.
A Japanese designer to watch
What one cannot criticize Jun Takahashi for is his lack of creativity. Since he launched Undercover in 1993, the designer (or artist, depending on how you see it) has already made a name for himself. Like in 2016 when he collaborated with Supreme. He has also worked with Nike and Uniqlo. Considered a big name in Japanese fashion, sometimes even hailed as a "genius," he showcased his work at Pitti Uomo in 2018, following in the footsteps of Jonathan Anderson and Virgil Abloh.
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