Benefit Cosmetics Mascara in Three New Shades

Benefit Cosmetics has just expanded their universe of lash luxury. The beloved BADgal BANG! mascara, revered for its gravity-defying volume, is now launching into uncharted territories of color. Get ready to experience the same voluminous formula you adore but in three vibrant new shades that promise to make your eyes the center of attention.

Since its launch, BADgal BANG! Mascara has become synonymous with bold and dramatic eyelashes. Known for creating intense 36-hour full blast volume, this mascara withstands the desert heat and the most tear-jerking of wedding speeches, being water-resistant, smudge-proof, and flake-free. Its ProVitamin B5-enriched formula is known to fuel thickness and strength in each lash. With such impressive lash stats, it’s no wonder one BADgal BANG! is sold every eight seconds.

The new colors in the BADgal family are Rebel Brown, Power Blue and Wild Plum. While Intense Pitch Black remains a classic staple, these additional hues are here to spice things up. Rebel Brown offers a softer alternative for those seeking definition without the starkness of black. Power Blue makes a bold splash – perfect for standing out in a crowd or complementing an edgy look. Wild Plum will surely appeal to those looking to add an unexpected pop of color that enhances the natural eye color in surprising ways.

The brush was designed to reach every lash from root-to-tip and corner-to-corner, this mascara gives 360º coverage ensuring every individual lash is coated with explosive volume.

Starting July 15th, you will be able to get your hands on these cosmic colors at Sephora and Benefit Boutiques across the Middle