Tanagra’s Rebrand Campaign Features Yasmine AlKhawashki

Tanagra, the region’s most renowned destination for luxury lifestyle and homeware, announced an elevated rebrand as it approaches its 45th anniversary. As Tanagra evolves, so has its identity, embracing an elevated look that honours its rich heritage while also looking ahead to an inspiring future.

Since its beginnings, Tanagra has become synonymous with a refined art of living across the region. With this new chapter, Tanagra reinforces its dedication to showcasing the finest craftsmanship from its treasured brands, with emphasis on celebrating Middle Eastern customs of hospitality and conviviality.

The has refreshed its identity to emphasize its commitment to showcasing the craftsmanship of skilled artisans through curated homeware, tableware, décor, and fragrances that enhance hosting experiences.

At the core of Tanagra is a deep-rooted tradition of hospitality, prioritizing warmth and generosity. The brand aims to create memorable moments with loved ones, ensuring that guest happiness is paramount during gatherings.

A Resonant Rebrand Campaign

Tanagra launches its Fall/Winter campaign, titled ‘If Tanagra’, to rebrand itself by blending timeless sophistication with modernity. The campaign consists of two phases: the first focuses on defining Tanagra's identity, while the second highlights three areas—Decoration, Celebration, and Recreation—through styled homes featuring Tanagra products.

The campaign marks the pivotal evolution for Tanagra’s new visual identity and tone of voice, focusing on the brand’s core essence and establishing a deeper emotional connection with its audience.

In the first phase of the “If Tanagra” campaign, the brand will emphasize its refined identity by celebrating its legacy and timeless appeal. Instead of highlighting individual products, the focus will be on evoking the spirit and emotion of Tanagra, featuring personalities connected to the brand, such as employees, clients, and friends, to create an authentic narrative that resonates with the clientele. Among these faces is blogger Caroline Labouchere and Yasmine AlKhawashki.

The second phase will introduce Tanagra’s distinct “universes,” showcasing collections through vibrant personalities and meaningful storytelling.

Decoration

Celebration

Recreation