The Max Mara Jacket Circle Pop-Up in Dubai

Max Mara celebrates all women and the essence of individuality through The Max Mara Jacket Circle Pop-Up, an exclusive installation at DIFC, Dubai.

Reflecting the messages of Max Mara's new values campaign, this immersive experience highlights the brand’s values and showcases the iconic Olimpia jacket. Crafted from pure, lightweight camel hair, this jacket embodies the timeless quality of Max Mara garments and symbolizes the strength and grace of women everywhere. Inspired by the mythological figure protector of family and bonds, the Olimpia jacket reinforces the idea that, for Max Mara, every woman can be remarkable.

Since its founding in 1951, Max Mara has remained true to its mission: creating garments that accompany women throughout their lives, inspiring them to embrace their true selves, establishing itself as a brand that dresses remarkable women, capable of innovating, growing, and making their mark.

Designed as an interactive journey, The Max Mara Jacket Circle pop-up offers a poetic exploration of the process of creating Olimpia through unexpected perspectives on the jacket itself, celebrating its role in the history of women's fashion and the enduring impact of a Max Mara garment that transcends fashion trends.