Max Mara to Present Resort 2027 Collection in Shanghai

Max Mara has officially announced that it will stage its Resort 2027 show in Shanghai in June next year, marking the luxury house’s latest move toward internationally ambitious destinations.

In a statement, the Italian fashion house confirmed: “The Max Mara Resort 2027 show will take place in Shanghai, China, on Tuesday, 16 June 2026.”

The choice of Shanghai continues Max Mara’s tradition of showcasing its resort collections in culturally rich, visually striking locations. Last year, the brand presented its show in venice with 300 guests attending including Sharon Stone, Gwyneth Paltrow, Joey King Vanvitelli, Kate Hudson and Balqees Fathi.

Over the years, the brand has taken its resort collections to cities such as Stockholm, Berlin, and Lisbon, cementing its reputation for destination-driven showcases.

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