Jewelry & Watches
Ariana Grande X Swarovski Unveil the Capsul Collection Unveiled
Rim Nsouli
29-January-2025

Swarovski unveils its first creative collaboration with Global Brand Ambassador Ariana Grande, introducing the Ariana Grande x Swarovski Capsule Collection. Co-designed with Swarovski's Global Creative Director Giovanna Engelbert, the collection celebrates self-expression through a fusion of music-inspired motifs and timeless elegance.
The 16-piece collection reimagines musical notes and hearts into delicate yet striking designs, featuring shimmering crystals and crystal pearls. From intricately crafted bracelets and earrings to a whimsical tiara and a statement heart pendant, each piece embodies modern glamour with Swarovski’s signature savoir-faire.
Giovanna Engelbert describes the collaboration as a seamless blend of Swarovski’s craftsmanship and Ariana’s artistic spirit, drawing inspiration from violin keys and classic elegance. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director."
Captured in a black-and-white campaign by Mert and Marcus, Ariana exudes Old Hollywood glamour, elevating the collection’s dazzling allure. This collaboration is a testament to the power of creative synergy, merging iconic style with timeless sophistication.
The Ariana Grande x Swarovski Capsule collection launched with a series of immersive pop-ups at luxury locations across the globe including a special pop-up in Mall of the Emirates.
This highly anticipated collaboration, offers dazzling jewelry pieces that celebrate individuality and self-expression.
Till March 23, visitors can immerse themselves in a world of sparkle, explore the collection up close, and capture stunning moments in a glamorous, light-filled setting. Don’t miss this exclusive opportunity to shop the collection first and embrace your unique shine.
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