Swarovski's "Masters of Light" Exhibition Arrives to Seoul to Celebrate Fashion and Jewellery

In October 2024, Swarovski's exhibition, "Masters of Light from Vienna to Seoul," will open in Seoul, celebrating nearly 130 years of the brand’s heritage in fashion, jewelry, and pop culture.

Envisioned by Global Creative Director Giovanna Engelbert, the exhibition debuted in Shanghai and launched in Milan earlier this summer. It will open on October 18 at XYZ Seoul in the Seongsu district.

Visitors will explore seven "Chambers of Wonder," showcasing Swarovski’s journey from 19th-century Vienna to K-pop culture today. Highlights include stage costumes worn by stars like Harry Styles and Rihanna, as well as custom outfits from K-pop group LE SSERAFIM.

Notably, the exhibition features crystal microphones from LE SSERAFIM's performance at the 2024 MTV Video Music Awards, each adorned with 24,000 crystals. Additionally, attendees can view masterpieces from fashion houses like Louis Vuitton, Armani and Alexander McQueen, alongside exclusive products at a pop-up store.

This exhibition is the first in-depth look at Swarovski's rich heritage and innovative spirit since its founding in 1895.

Swarovski - Masters of Light from Vienna to Seoul will open to the public from October 18 to October 30, 2024, free of charge. To register for tickets, go to Swarovski Kakao channel. https://booking.kakao.com/short/X1gcVlFwj3