Lancôme Introduces a new Formula of the Hypnôse Drama Mascara

Lancôme has revealed their high performance and high-pigment Hypnôse Drama Mascara formula. Thanks to Onyx pigments, the upgraded formula now comes with an ultra-black matte finish for a smoldering, kohl-like intensity with to 24-hour wear for all the drama – day and night.

This year, the mascara makes its comeback, entering a new frontier with an upgraded formula that is dramatically better and stronger than ever before. Maximum performance meets intense care in the most volumizing mascara ever.

A full-power formula for all out drama, new Hypnôse Drama mascara now delivers up to 17X more instant volume. Hypnôse Drama comes in an elevated pack with a tiny waist that's impossible to resist. In an exquisite ode to femininity, it features a twisted silhouette with soft ridges and a luxury golden seal. Powered by Lancôme lash science, new Hypnôse Drama brings all the volume without the compromises, helping you achieve a stronger, fuller lash feeling.