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For Him

Lewis James Introduces SS25 Collection in the UAE

Rim Nsouli

8-July-2025

Lewis James Introduces SS25 Collection in the UAE

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British menswear label Lewis James has made a confident entrance into the Gulf with its Spring/Summer 2025 collection, now available across the UAE and the wider region. Known for its fusion of modern tailoring and technical innovation, the brand arrives with a standout piece that feels tailor-made for the Gulf summer: smart swim shorts designed to go beyond the beach.

Built with stain-resistant, quick-drying fabric and a half-elasticated waistband, the shorts are equal parts functional and refined. It’s this kind of hybrid design clean lines, subtle detail, and everyday versatility—that sets the tone for the whole collection.

The SS25 offering isn’t about seasonal gimmicks. Instead, it focuses on quiet luxury and adaptability: breezy resort shirts, reworked essentials, and a muted, coastal-inspired palette that’s well-suited to the region’s climate and pace of life. These are clothes designed for transition from day to night, pool to city, lounge to dinner, with comfort

In a region where menswear often balances tradition with a demand for innovation, Lewis James taps into a clear gap: elevated casualwear that doesn’t sacrifice function for form. It’s a wardrobe solution for the Gulf’s modern man, someone who values style but needs it to work hard, too.

Following its success in Europe, the brand’s expansion into the GCC feels like a natural step. With a direct-to-consumer strategy and eyes on Saudi Arabia, Qatar, and Kuwait, Lewis James is placing itself at the intersection of movement, travel, and lifestyle—a space where its smart essentials feel right at home.

For more menswear, checkout Tod’s Gommino Club The Men’s Spring/Summer 2026.


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