LIFESTYLE
“noknok” Celebrates the Successful Launch of its New “Everything App” in Beirut
Rim Nsouli
13-October-2025
noknok celebrated a groundbreaking milestone with the official launch of its new Everything App at Ava Venue, Beirut. What began in 2019 as Lebanon’s first grocery delivery app has now evolved into a full-fledged lifestyle platform, bringing together multiple categories under one app, in one order, and delivered in under 30 minutes.
The launch event gathered over 800 distinguished guests, including ministers, deputies, key partners, and prominent figures. CEO of noknok & GMRL Elias Hankach (MP) and Hassan Ezzeldine, headlined the evening. Attendees experienced a tech-driven and futuristic launch filled with interactive demos, personalized gifts, and a spectacular unveiling of the all-new app.
The new noknok app now offers a wide range of verticals available in a single cart — including Groceries, Sports, Premium Beauty, Electronics, Home & Living, and Toys & Games. With its Unified Cart feature, users can seamlessly combine products across categories in one checkout — for example: ordering weekly groceries, adding skincare essentials, picking out sportswear, and even selecting a new home appliance in a single delivery.
Looking ahead, noknok will also integrate food deliveries and aggregator stores, designed to support local restaurants and small businesses through fair and mutually beneficial agreements. This unique hybrid model is the first of its kind in the Lebanese market; no other app combines such a breadth of verticals with lightning-fast delivery , all in under 30 minutes.
Beyond variety, what makes noknok stand out is its intelligent design and smart features:
Intuitive Navigation & Smart Categorization: A clean, adaptive interface that makes browsing as simple as scrolling through a photo gallery.
AI-Powered Assistance: Smart search that understands intent, instant chatbot support, and helpful prompts (e.g., suggesting pasta sauce when you add pasta).
Unified Cart: Add groceries, cosmetics, electronics, and more to one order — one payment, one fast delivery.
Convenience Tools: Barcode scanner for instant reordering, advanced filters, “Save for Later” lists, and scheduled weekly orders.
Personalized Experience: Customized homepage and recommendations based on lifestyle and shopping habits.
Loyalty & Rewards: Earn points with every order, benefit from referrals, and soon integrate with Spinney’s Rewards Program for added perks.
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