BEAUTY
An exclusive Creation in the World of Perfume
Rim Nsouli
21-October-2025
Maison Francis Kurkdjian and Maison Baccarat have collaborated on Baccarat Rouge 540 Édition Millésime, an exclusive perfume inspired by Baccarat’s legendary “Rouge à l’or” (golden red) crystal technique.
Crafted with 24-karat gold and heated to 540°C, the crystal transforms into the brand’s signature red — a symbol of artistry and luxury. Enriched with rare ambergris, the fragrance blends floral, amber, and woody notes, embodying French elegance and refinement. Each numbered bottle also grants access to the Friends of the Maison, offering exclusive privileges and events.
Marking 30 years of Francis Kurkdjian’s work, Perfume, Sculpture of the Invisible will run from October 29 to November 23, 2025, at Palais de Tokyo, Paris. Curated by Jérôme Neutres, the exhibition showcases Kurkdjian’s creativity across perfumery and the arts, from Le Male to collaborations with artists like Sophie Calle.
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