Swarovski Lights Up Paris as Exclusive Sponsor of the Champs-Elysées Illuminations

Celebrating 130 Years of Joy, Swarovski is set to light the most famous avenue in Paris as the exclusive sponsor of the Champs-Élysées Illuminations.

In partnership with the City of Paris and the Champs-Élysées Committee, the Illuminations will shine from November 16, 2025 to January 4, 2026. The opening ceremony was attended by Léa Seydoux, acclaimed French actress and godmother of the Illuminations, and by French-Canadian singer and songwriter Charlotte Cardin, who also delivered a captivating performance under Paris’s starry night. For the occasion, Charlotte shone in mesmerizing Swarovski jewelry, with a pair of statement earrings from the Constella family complimented by Matrix and Hyperbola rings.

Enhancing one of the world’s most elegant avenues, the Champs-Élysées Illuminations are an annual highlight in the city’s holiday calendar, attracting visitors from all over the world. This year, Swarovski will exclusively sponsor the light installations, displaying beauty and brilliance throughout the festive season.

As Masters of Light since 1895, Swarovski has enjoyed a close connection with the City of Light for the past 130 years. Following his pioneering invention of the world’s first electric-powered crystal cutting machine, founder Daniel Swarovski showcased his visionary expertise at the Paris Exposition Universelle in 1900.

Swarovski and the City of Paris not only share a passion for artistry, innovation, and finding joy through light but are also committed to supporting the creative and cultural enrichment of the French capital. Both play an integral role in promoting emerging design talent at the ANDAM fashion awards, and Swarovski Crystals lend radiance to looks by leading designers at Paris Fashion Week every season.

Located close to the legendary Arc de Triomphe and inspired by the House's signature octagon, the space showcases Swarovski’s jewelry and home decor collections including the Vienna Collection by Giovanna Engelbert, embodying 130 years of savoir-faire, grace, and elegance with edge. Visitors can customize gift boxes with crystallized lettering at the gifting and personalization station while in-store product highlights include an Eiffel Tower figurine, expertly faceted in clear crystals, and a pen with elegant silver-tone hardware and an Eiffel Tower charm.

The Swarovski Pop-up Store can be found at 1 Place Charles de Gaulle, 75008 Paris from November 16 – December 26, 2025.