Huda Beauty Easy Bake Intense Eau De Parfum

Huda Beauty is launching its fragrance universe with the launch of Easy Bake Intense Eau de Parfum, a bold new scent inspired by the iconic aroma of its cult-favorite Easy Bake Loose Powder. Rich, sensual and unapologetically intense, the fragrance transforms the beloved signature scent into a luxurious olfactory experience designed to leave a lasting impression.

Blending floral gourmand notes with deep warmth and addictive sweetness, the fragrance opens with juicy wild cherry before unfolding into a heart of white florals layered with spiced cinnamon bark and creamy caramel milk. The scent then melts into a rich vanilla bourbon base, creating an alluring trail that lingers throughout the day.

“I wanted Easy Bake Fragrance to feel rich, sexy, and intense. Because when it’s truly you, it’s never too much,” said Huda Kattan.

Developed through more than 100 iterations in collaboration with renowned perfumer Hamid Merati-Kashani, every element of the fragrance was carefully crafted to deliver a long-lasting and unforgettable scent experience. According to independent consumer testing, 99% agreed the fragrance leaves a noticeable all-day scent trail, while 97% described it as rich and indulgent.

Dermatologist tested and suitable for sensitive skin, Easy Bake Intense Eau de Parfum is designed to be applied on pulse points such as the wrists, neck, and behind the ears for maximum intensity and longevity. For an even richer experience, the brand recommends applying it to moisturized skin.

The fragrance will launch exclusively at Sephora in The Dubai Mall on May 21, before its worldwide release on May 28.

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