Here is the first backpack by Saint Laurent x Google

Imagine listening to music with your backpack. Well it's now possible with the new model Saint Laurent x Google available at the Saint Laurent Rive Droite store in Paris.

Together, the duo signs the first connected backpack branded thanks to Project Jacquard, a digital initiative dedicated to the creation of intelligent fabrics launched in 2015 by the firm.

This is not the first time that Google has taken fashion by storm.  In 2017, the company and Levi's realized the connected Levi's Commuter Trucker jacket, with allowed customers to listen to music or pick up the phone via the tactile fabric on one of the sleeves.

Google reiterates this year with Saint Laurent imagining the Cit-E Backpack, a smart backpack. We find, in the left strap of the model, the technology Jacquard developed by Google. An integrated tag Jacquard that connects to the application available on iOS and Android, with which you can interact to control the music, take photos ...