Kim Kardashian is expanding her beauty line to skincare

Tell me the name of a female star and I'll tell you which beauty line they’re recently releasing. It seems that more and more celebrities are tending towards launching skin care lines. Although some of them have previously launched a successful makeup line, however, they’re expanding their beauty business to include skin care products.

After Jennifer Lopez, Rihanna and Selena Gomez, Kim Kardashian is joining the club! From contouring, KKW Beauty is moving towards cleaners, face creams and moisturizers under KKW Skin skincare line.

According to TMZ, on August 17, Kim's legal team submitted new documents to secure the rights of KKW Skin, as Kim wants the products to be sold in retail outlets known for skin care and cosmetics.

Kim plans to put her new KKW logo on all skin care products you might think of; moisturizers, lotions, creams, cleansers, toners, facial scrubs, body scrubs, serums, masks, facial oils, body oils, peels and powders, according to TMZ.

Although the reality TV star and owner of Skims shapewear did not announce anything regarding KKW Skin products yet, however, she recently launched a body extension for KKW beauty, which was announced on the brand’s page on Instagram, which includes Skin Perfecting Setting Powder, Powder Body Brush, Loofah, and Deluxe Travel Size Skin Perfecting Body Foundation & Body Shimmer.

We wonder how KKW Skin (or any other soon to be released skincare line) will be able to succeed in a market already packed with celebrity skincare?