Lafalaise Dion, the Ivorian designer who seduced Beyoncé with her cowries

Anne-Sophie Mallard – Madame Figaro


Lafalaise Dion, the Ivorian designer who seduced Beyoncé with her cowries

28-year-old Ivory Coast Designer has been under the lights after Beyoncé chose to wear her creations. 

In details, the young designer celebrates cowries, a marine mollusk that has a smooth, glossy and domed shell, and portrays them in a new dimension. 

Keep scrolling to know more on the designer who caught the attention of Queen Bey.


Always on the lookout for new talents, Beyoncé always chooses a handful of names that go far beyond just the designs, for each of her music videos and appearancesWe have seen her propel the young Ivorian house Rokus London into the spotlight in her music video Spirit, and also the duet of L'Enchanteur in Black is King. A hit in which the artist also appeared adorned with a hypnotic face set, entirely embroidered with immaculate cowries. These few seconds changed the course of Lafalaise Dion, a young 28-year-old designer living in Abidjan.




Jewelry and spirituality

Lafalaise Dion has her own look on these delicate seashells, which according to some African mythologies, are a symbol of wealth, prosperity and fertility. The whole point of Lafalaise Dion is to give back its original meaning to this shell which goes well beyond its simple fashion perception. Lafalaise Dion tells this heritage today under her name and brings it to life through face jewelry or striking head pieces at affordable prices.