Chanel’s Métiers d’art 2021 Campaign Stars Kristen Stewart

Christina Jaber


The Château de Chenonceau breathes its history and its mysteries into the Chanel Métiers d’art 2020/21 collection campaign. The actress and Chanel ambassador Kristen Stewart embarks on a romantic chassé-croisé before the lens of photographer Juergen Teller. We spot the modernity of the collection  imagined by Virginie Viard with the support of the savoir-faire of Chanel’s Métiers d'art. Viard brought together different inspirations and eras, in a style that is as rock as romantic. Only Viard can trigger the inner bold, elegant and contemporary woman in us this way.


This campaign, embodied by Kristen Stewart, evokes the silhouette of the women who lived in the Château de Chenonceau, from Catherine de’ Medici to Diane de Poitiers, as well as that of contemporary women. Constantly reinvented by Virginie Viard's creativity and the dialogue she maintains with the Métiers d'art, it is a celebration of women, detail and sophistication.