Powerhouse Couple Beyoncé and JAY-Z Star In New Ad For Tiffany & Co

Whether you’re a fan of Beyoncé and Jay-Z, or you have stars in your eyes every time you see the iconic blue box with the pretty white bow, you will share our excitement at the new partnership between the hip-hop moguls and the luxury jewelry label.

It’s official: powerhouse couple Beyoncé and JAY-Z is starring in the latest campaign of Tiffany & Co celebrating modern love. Titled About Love, the campaign “marks the latest evolution of the luxury jeweler’s new creative direction and is the result of “close collaboration and a shared vision between the Carters and Tiffany & Co,” the brand said in a press release.

As the first time the couple has appeared in a campaign together, “ABOUT LOVE” is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982) painting. As part of a private collection from its creation until now, this campaign marks the work of art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward.

COURTESY OF TIFFANY & CO.

Ushering in a new brand identity following the acquisition of the American jeweler by LVMH, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.

 “Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values.” Executive Vice President of Product & Communications, Alexandre Arnault says. “We are honored to have the Carters as a part of the Tiffany family.”