TotalEnergies Marketing Lebanon Awards School Students Winning the VIA Creative Contest

Rita Khoueiry


TotalEnergies Marketing Lebanon Awards School Students Winning the VIA Creative Contest

In order to raise awareness on pedestrian road safety among school students, TotalEnergies Marketing Lebanon, an affiliate of the broad energy company TotalEnergies, launched the VIA Creative contest in collaboration with the National Road Safety Council (NRSC) and the Ecole Supérieure d’Ingénieurs de Beyrouth (ESIB-USJ).

Eighteen school students were awarded during a ceremony held at Sursock Museum. The contest attracted the participation of over 1,100 school students representing 11 schools from different areas in the country. The students submitted posters on their views and understanding of pedestrian road safety.

Winning posters were selected based on different criteria: creativity & originality, clarity, Impact of the message and coherence between the text and the image. The selection of winning posters has been done by a local jury comprising Mr. Michel Moutran (Vice Secretary, National Road Safety Council), Prof. Wassim Raphael (Dean of the Faculty of Engineering and Director of ESIB, Saint-Joseph University of Beirut), Ms. Rebecca Mourani (Creative Director, Feer Mc Queen) and Mr. Roland Baz (Hygiene, Safety, Environment & Quality Manager, TotalEnergies Marketing Lebanon).

In addition, the poster with the best slogan “Coup de Coeur Presse” has also been awarded following a special criteria: rhyme, impact of the message, and conciseness.

However, a jury from the press that included Ms. Issamar Lteif (Reporter and Journalist at the newspaper AnNahar), Ms. Myriam Shuman (Owner and Executive Director of L’Agenda Culturel), Ms. Rania Ziadeh Ashkar (Producer and Presenter at MTV), Ms. Souad Habka (Producer and Presenter at LBCI), Mr. Lucas Lamah (Partner, and Mr. Omar Khaddaj (Reporter and Presenter at Al Jadeed), was responsible for this award.

The first prize was awarded to the poster created by a group of 5 girls; Elya Maroun, Clarita Antoun, Maria-José Karaki, Nadine Chibani, and Sarah Chahwan. Talented girls who gathered their efforts to present an astonishing piece of art. They’ve reflected their creativity and their understanding concerning pedestrian road safety in a unique way. Each girl has been awarded a tablet as an encouragement to spread more awareness on this subject.

Mr. Michel Moutran, Vice Secretary, National Road Safety Council, expressed his pride in partnering with TotalEnergies Marketing Lebanon, saying: “VIA Creative initiative addresses a big need in Lebanon which is the lack of pedestrian public zones and the education that comes with it. It comes in line with the objective of protecting the Vulnerable Road Users (VRUs) who constitute the category of the highest deaths in Lebanon and the world. We believe that in raising a more aware generation, we will be contributing to building the pedestrian culture in Lebanon.”