BOSS Showcases Fall/Winter 2022 Collection Campaign

Known worldwide for its tailoring DNA, BOSS has expanded beyond the confines of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure that form a 24/7 wardrobe for the change-makers of today, in every role they play. For its fall/winter 2022 collection, the luxury fashion house wanted to deliver one main message: to be your own BOSS. The campaign of this collection gathered many influential stars, exploring the new attitude on an even deeper level.

Boss fall/winter 2022 campaign is composed of purposeful storytelling and connection with its community. Next-generation TikTok creator Khaby Lame stars in the campaign, alongside Italian tennis player Matteo Berrettini, German runner Alica Schmidt and British boxer Anthony Joshua. These global brand ambassadors, introduced in the brand refresh campaign last January, each have strategic partnerships and co-designed capsule collections with BOSS. For the first time in BOSS campaign history, legendary British supermodel Naomi Campbell joins the cast. American model Kendall Jenner, world-famous American rapper Future, and South Korean singer and actor Lee Min-ho round out the luminary talents in the campaign, where they talk in their own words about what makes a BOSS.

Three rooms - in the brand code colors of black, white, and camel – are unveiled. Within each one of them, we see our cast in their unique worlds. These rooms are reminders that when one door closes, another one opens. The path to being your own BOSS is not a singular straight line, but a series of trials, successes, and even failures – but there is always hope and growth on the other side. By walking through these doorways, deeper understanding begins.