Huda Beauty Launches Empowered Collection

You are your superpower!

Rita Khoueiry


Huda Beauty Launches Empowered Collection

We don’t give you the power to be beautiful, celebrate “you” in whatever way makes you feel your best. – Huda Kattan

Huda Beauty believes that YOU are capable of anything, and only your beliefs can hold you back. With its latest makeup collection, the Empowered Collection, Huda Beauty will help you channel self-worth energy into everything you do. A reminder to push past your limits, unleash your power from within. You are your superpower!

More than makeup, this powerful, confidence-boosting collection encourages you to manifest dreams and make bold moves: 18-well Eyeshadow Palette in elevated everyday shades – which includes creamy gel liner hybrids – a dew-boosting Face Gloss in an all-new shade, the cult Legit Lashes Mascara in the blackest shade AND an exclusive 3-piece Eyeshadow Brush set with super luxe gold handles and high-quality synthetic fibers.

Empowered Eyeshadow Palette

Whether you’re searching for a low-key makeup look or a dramatic appearance, all you need is the Empowered Eyeshadow Palette for your everyday makeup. A luxurious line-up of buttery-smooth golds, coppers, browns, and neutrals is a must-have for every makeup bag. Perfect for an eyeshadow newbie or a seasoned pro, these intensely pigmented formulas come in a variety of exquisite shades and innovative textures that are effortlessly easy to apply, build, and blend. All looks are so wearable, super versatile, and insanely easy to create! The far-from-basic eyeshadow shades and liner combo let you switch up your go-to glam and create limitless looks.

The Textures

  • 2 x Gel Hybrid Eyeliner Shadows (new): super pigmented hybrid eyeshadow creams. Used as eyeshadows, liners, or eyeshadow bases once set.
  • 1 x Crushed Flake Metallic (new): extra luxurious crushed flake metallic shadow to add serious sparkle to your attitude
  • 2 x High-Shine Wet Metallics (new): innovative wet metallic eyeshadows for a glossy high shine effect
  • 2 x Creamy Metallics: mesmerizing, shimmery metallic shadows for a supercharged chromatic glow
  • 2 x Powder Metallics: soft shine metallic pearl shadows that build to a foil effect
  • 9 x Powder Matte Eyeshadows: intensely pigmented, velvety soft mattes with a suede finish that you can seamlessly build and blend.

For ultimate precision, apply the Empowered Eyeshadow Palette with the exclusive and limited-edition Empowered Brush Set, a 3-piece eyeshadow brush set with super luxe gold handles and high-quality synthetic fibers. Complete your eye look with Huda Beauty’s OG Legit Lashes Mascara in limited-edition gold packaging!

Empowered Face Gloss Highlighting Dew

With the limited-edition Empowered Face Gloss, you’ll be able to make bold moves; a perfect product for highlighter-obsessed. A multi-use highlighting gloss with a sheer shimmer formula abundant in super fine yellow and rose gold pearl flakes for a dewy glow. A texture that will definitely reflect the light for a luminous, glass-like sheen! It melts into skin without feeling sticky or heavy and is complete with a compact mirror for easy, on-the-go application. You can use it for your face and your body. 

Empowered Eye Lift & Contour Double Peptide Hydrogel Masks

Whether you need help perfecting your signature wing or your eyes need a little TLC, the Empowered Eye Masks will instantly lift, de-puff, and brighten the eye area while being your makeup prep BFF. Each pack contains 3 pairs of easy-to-apply masks.