BEAUTY | Make-up

Dark Under-Eye Circles Are The New Trend According To TikTok

By Justine Feutry – Madame Figaro
20 Oct,2021

With all the fatigue you’re feeling now that the “Back to school” season is here, TikTok hits again with a much unexpected beauty trend.

Who would have thought that dark under-eye circles are cool now? Well, the kids on TikTok, and we couldn’t be happier.

Whenever you say Autumn blues or Back to school, you immediately say “fatigue” and all the dark under-eye circles that come with it. Usually, these fatigue and insomnia imprints are unwanted and we are always searching for the best concealer out there to hide these blue-ish or purple-ish tones and to look well rested.

But this year, we might be able to finally embrace these dark circles, as they are now the next beauty trend, thanks to TikTok and according to an article in The Guardian published on October 13.

It all started a few months ago with a video posted on the social media by a Sara Carstens (3 million subscribers on TikTok). We see her applying lipstick to accentuate her dark circles and insisting on the beauty of those bluish imperfections in the Body Positive movement. She explains it again to the New York Times in an article titled: “Dark circles under the eyes? Young people find it cool”. "The goal is to normalize dark circles", explains the TikToker, the goal being for her that they are not considered as awful but normal. “Sometimes it can be beautiful”. We are Generation Z. We are all tired and not getting enough sleep”. 

The message seems to speak precisely to this new generation spending their life on the screens. On TikTok, many people follow Sara Carstens' example. But this trend goes beyond social media since many celebrities went for it on the Met Gala’s red carpet like the model Ella Emhoff (who is also the daughter-in-law of Kamala Harris) who shed the light on her dark circles by accessorizing them with rhinestones.


Ella Emhoff

Ella Emhoff


The trend was also spotted on Etro’s Spring-Summer 2022 runway.




Adding accessories to the dark circles is still a bit difficult in real life, but dark circles certainly seem less taboo , without emphasizing or accentuating them, thanks to the natural selfies celebrities keep posting, just like Sharon Stone who loves “I woke up like this” kind of selfies, also Demi Moore and Lady Gaga and Eva Longoria.




On the screen too, actors seem to skip the concealer. Kate Winslet embraced her dark circles in Mare of Eastown and more recently South Korean model and actress Jung Ho-yeon in Squid Game.




And after all, what could be more normal after almost two years of pandemic followed by recovery than some dark circles? Especially since the no-make-up trend has never been stronger than after these successive lockdowns where make-up has become a thing of the past for many.

But don’t worry, the concealer still has a bright future ahead of it. The designer of the ByTerry brand told us this summer that her hyaluronic acid-based concealer, Hyaluronic Hydra-Concealer, is one of the brand’s bestsellers and is regularly sold out.