By The Roots: A Unique Initiative To Promote Lebanese Talents And Production

The challenging situation Lebanon is going through drove to the high promotion of the Lebanese production under one big title: Shop local.

ABC department store in Lebanon, one of the biggest shopping malls in Lebanon ABC took on the initiative to promote Lebanese production and businesses through the launch of “BY the ROOTS”: a uniquely curated Lebanese designer’s space dedicated to support local talent and production.  

BY the ROOTS opened at ABC Dbayeh Level 1 on July 29, giving more than 100 designers the opportunity to showcase their products and creations in a beautifully designed branded area.  Customers will discover unique Lebanese designs and production, and will be able to purchase hidden gems from the Lebanese local community at affordable prices.  

Mrs. Diana Fadel, ABC Chairman and CEO clarifies that this initiative aims to “support Lebanese designers and artisans by widening their exposure to the market and introduce them to ABC’s loyal customers. We live in exceptional times where we need to continuously showcase our love for Lebanon and fight to preserve the identity of our country. And what better way to do so than by encouraging local production and by proudly shopping local!”

The unique destination is right where local talents meet through art, fashion, homeware, food and design under one hashtag #Wear_ your_identity

ABC “BY the ROOTS” opening event will be held on Monday August 9.