Chanel Coat Sold for 312,000 Euros at Mouna Ayoub's Wild Auctions

The sale of the Coromandel coat from the Chanel haute couture fall-winter 1996-1997 collection, from the personal collection of Mouna Ayoub, sets a new world record for the French fashion house.

It was estimated to fetch between 150,000 and 200,000 euros but ultimately soared to 312,000 euros. We're talking about the Coromandel evening coat embroidered by Maison Lesage, from the Chanel haute couture fall-winter 1996-1997 collection. This new world record for a Chanel item was made possible by Mouna Ayoub, who auctioned off 252 haute couture pieces from the double C brand from her personal collection. The sale took place on Monday, November 20th, at 6:30 PM, on avenue Gabriel in the 8th district of Paris. 'Everything was admirably orchestrated by Maurice Auction and Kerry Taylor (auction houses, editor's note). I am delighted with the results obtained and very moved to see pieces from my personal collection fly around the world. I know they will be in good hands,' the businesswoman stated in a press release.

The total sum generated by the auction amounts to over one million euros, precisely 1,485,000 euros. Apart from the coat, a black crepe evening sheath dress with chain from Chanel's Spring-Summer 1992 collection also soared to 75,400 euros. An evening dress in golden lace - also embroidered by Lesage - from Spring-Summer 1996 was also sold for 71,500 euros. All pieces are signed by Karl Lagerfeld, the artistic director of the house since 1983.

A Regular at Successful Auctions

The event hosted 550 visitors over two days, and more than a thousand bidders. A portion of the funds will be donated to the Fondation des femmes (Women's Foundation). This further establishes Mouna Ayoub's legitimacy in the art world. Known as one of the richest women in the world in the early 2000s, she is also a regular at successful auctions. In 2019, along with Catherine Deneuve, she participated in an auction paying tribute to the creations of designer Yves Saint Laurent. The Van Gogh-inspired silk jacket from the Spring-Summer 1988 collection then reached 175,500 euros, setting a record for a piece by the designer who passed away in 2008.