Weekend Max Mara collaborates with artist Donald Robertson

No matter what, the fashion industry will forever move forward and bring out the best to the table. While everyone thought the coronavirus will end fashion-related events, fashion weeks and designers are still showing us just the opposite. Here’s another collaboration that will definitely blow our minds away with its vibrant energy and creative feel: Flutterflies.

Flutterflies is the new Weekend Max Mara Signature capsule collection from the Spring/Summer 2021 designed in collaboration with American Illustrator and pop artist Donald Robertson.

The Weekend Max Mara brand is part of the Max Mara Group and was launched as a casual outdoor weekend collection in 1984.

A 30-plus-year career profile of Robertson is spanning fashion and media with vivid art and cartoonish character compositions, a longstanding favorite among the industry’s top players. Robertson injects his fun-loving creativity into the new Weekend Max Mara Signature capsule collection.

Prints rule, mirroring Robertson’s idiosyncratic emblems, techniques, and vision. Clean, crisp lines define the feel-good selection with colorful motifs that reflect both Robertson’s signature realm and Weekend Max Mara’s longtime symbol, the butterfly. In all their delicate beauty and lightness, butterflies flutter as vivid prints or hand-cut.

Besides butterflies, the capsule brims with stylized “Flutterfly” women, colorful tape-inspired stripes, and printed versions of Robertson’s sinuous handwriting. All the patterns in their colorful glory trickle down to the iconic Pasticcino Bag and onto fun sneakers.

Interpreted by American model Sofia Richie, the spirit of the collection is captured by photographer Dewey Nicks, whose authentic visual sense and outstanding knowledge of the arts have shaped popular culture for years. Set in a tropical garden, the mood is a mix of pop and fantasy.

Take a closer look to the collection below.