Kate for Skims In a New TV Campaign: Iconic

It’s official! English supermodel and business woman Kate Moss is the new face of Skims’ new TV campaign, as Kim Kardashian announced the news on Tuesday on social media. 

Moss will model SKIMS’ Cotton and Fits Everybody collections, two of the best-selling in the brand’s three-year history. 

The legendary star and icon has been a fan of Skims since forever, as per what she said in a press release.

“What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly”.

From her side, the entrepreneur and fashion guru Kim Kardashian considers Kate Moss as a “fashion icon, defining whole generations of culture and style and I am honored to feature her as the new face of SKIMS this Summer”.

The two have been friends since 2014 and they met through their mutual friend, Burberry’s creative director Riccardo Tisci.

The new campaign comes right after SKIMS dropped its collaboration with Team USA ahead of the Tokyo Olympics.

So we’ll leave you with this: starting July 15, you’ll see Moss modeling SKIMS’ intimates on TV in ads directed by photographer Donna Trope. 

And as Skims instagram account says: “It doesn’t get more iconic than this”.