I AM THE « BIJOUX DE DIAMANTS » COLLECTION by CHANEL

I am the unique collection of High Jewelry created by Gabrielle Chanel in 1932, and in 2022,

I am celebrating my 90th anniversary.

I am the “Bijoux de Diamants” Collection!

I am an idea by Gabrielle Chanel who in 1932, in the middle of the Great Depression, decided

to make diamonds fashionable again.

I am a revolution which takes versatility as a founding principle and makes freedom a virtue;

my setting becomes lighter, my clasps disappear.

I am the essence of the style of Chanel; the comet, the sun, the fringe, the feather and the

ribbon.

I am the most beautiful of constellations, a starry night gliding down a décolleté, illuminating

a hair style or streaking like a comet around a neck.

I am an installation, revealing myself to the public, adorning wax mannequins in

Gabrielle Chanel’s apartment at 29 Rue du Faubourg Saint-Honoré.

I am a triumph, high society and journalists from around the world flock to Paris to admire

me. More than 300 press articles celebrating the liberty and audacity of Mademoiselle who

reinvented the world of jewelry.

I am a source of inspiration, as today’s collections continue to feed off my ideas and conjure

other elements from the Chanel universe such as the camelia, the lion, tweed or simply N°5.