Prada Symbole Handbag Campaign

Italian luxury fashion brand Prada has always left us mesmerized with its creative patterns. One of the brand’s famous creations is the Prada Symbole handbag; a contemporary twist on classic shapes with an eye-catching pattern. The House is actually known for this geometric motif that has been reinvented in a continuous way.

In order to celebrate its Symbole handbag, the Italian brand launched a campaign that gathered three powerful and symbolic photographers: Catherine Opie, Thomas Ruff and Carrie Mae Weems. Works of these famous names have rarely been represented in to fashion campaigns.

While respecting the processes and meanings inherent to both art and fashion, each questions and challenges the other, to create works that explores the blurred boundaries between these disciplines through mutual exchange.

The figure and the object are the same, but each mirrors its own methodology and practices. Different sides are revealed. Each series of images connects to a cannon of artistic expression:

• Ruff’s reinterprets ready-made images, distorting and manipulating reality - the objective value of a photograph, leaving us question our ideas of image

• Opie’s work revolves around the body and identity, new codes of beauty - her images seem to sculpt Schafer into a series of triangles, fusing woman and object

• Weems connects her imagery to concepts of identity, representation, projection - notions of transformation and courage

Three different artists, three different face of Prada.

Starring the Prada Symbole handbag campaign, Hunter Schafer reflected her own craft through the art of creators. The campaign images become character studies - of Hunter Schafer, and the Symbole - composed of triangles, a graphic representation of the codes of Prada.

The Symbole Handbag

Inspired by the House’s iconic triangle, Prada Symbole handbag has been created following a new concept of emblem. A symbol of the ethos of Prada. Past, present, future.

Originally, the Triangle was first used by Mario Prada, as a mark of quality and craft, a symbol of luxury. Today, it has become a shape immediately associated with Prada - echoing the shape of the ‘A’ of the brand’s name, a distinct and unique marker intrinsically tied to the history and identity of Prada.

The geometric design has been transformed into a sophisticated yet modernist pattern, woven into the very fabric of the handbag. The Symbole couples this to a versatile tote, trimmed in Saffiano leather and proposed in a variety of sizes.