BEAUTY | Make-up

Singer Angèle Is The Face Of The New Chanel Eye Makeup Collection

By Hanane Tabet
24 Jun,2021

To embody the new 2021 Eye Makeup Collection, Chanel has chosen the Belgian singer Angèle, ambassador of the house since 2019. The new Yeux 2021 collection features two new eyeshadow palettes and the bestseller Chanel waterproof pen, now available in 14 shades. The campaign was shot by London-based photographer Solve Sundsbo, who captures the beautiful singer with gorgeous cat eyes and a few tears.

Since the success of her debut single “La Loi de Murphy” in 2017, Angèle has quickly become an international pop sensation. In 2020, her single “Fever” with British star Dua Lipa brought her global recognition. An activist as well as an artist, Angèle uses her music platform and notoriety to promote causes that are important to her. Her single “Balance ton Quoi”, which criticizes everyday sexism, has become a feminist anthem. Recently, she became a sponsor of the KickCancer Foundation and also spoke out in support of the fight against climate change.

The singer-songwriter, instrumentalist and producer has been a CHANEL ambassador since 2019, a relationship that first began when she climbed the stairs at the opening ceremony of the Cannes Film Festival wearing Chanel Haute Couture.

Angèle has already been chosen as the face of two other advertising campaigns: the Spring-Summer 2020 Eyewear collection and the CHANEL Coco Beach 2021 Ready-to-Wear line. In addition to her singing career, Angèle will soon make her big screen debut alongside Marion Cotillard and Adam Driver in the musical film Annette, which is set for release in July 2021.


Chanel Eye Makeup Collection - Angele

The Belgian singer Angèle - Photo: Courtesy of Chanel


Embrace your emotions

With the 2021 edition of the Eye campaign, Chanel encourages self-expression by way of ultra-resistant, long-wearing products. Makeup must be adaptable to our moods and desires, and accommodate our emotions without fail.

That observation inspired CHANEL to create this new collection of waterproof products that allow women to go about their lives without worrying about whether their makeup can keep up.

Express and emphasize your style with a single swipe of the Stylo Yeux Waterproof. For the new Eye campaign, this best-seller comes in 7 new shades. The cult favorite from the House of Chanel is now available in 14 shades so that women can choose from among timeless hues that are universally flattering on every eye.

The Stylo Yeux Waterproof is resistant to humidity, water, and sebum, and doesn’t run or smudge. This versatile product can be used in a multitude of ways: apply it along the upper lash line for a natural look, wear it as a kohl, or extend it in a gradually thickening line toward the outer corner of the eye for a more sophisticated style.


Chanel Eye Makeup Collection - Angele

The Stylo Yeux Waterproof - Photo: Courtesy of Chanel


The new Eye campaign is also marked by the launch of two new Les 4 Ombres eyeshadow palettes: Douceur et Sérénité shades that are soft and ideal for defining the eyes; taupey beige, pearly bluish gray, satiny lilac, intense plum. Lumières et Vibrations warmer shades; coppery peach, antique gold, intense brown, slightly pinkish brown.


Chanel Eye Makeup Collection - Angele

Les 4 Ombres eyeshadow palettes- Photo: Courtesy of Chanel


The campaign for the 2021 Eye Makeup Collection will launch in July 2021.