Dua Lipa Stars In Versace’s Fall 2021 Campaign

Dua Lipa has been a Versace girl for a long time, whether off-duty or on the red carpet, so it was no surprise to see the 25-year-old “Levitating” singer as the star of the Italian brand’s latest campaign. The global superstar appears in a series of images by photographic duo Mert and Marcus, wearing the new La Greca - Versace’s iconic motif reinvented for Fall-Winter 2021.

“I met Dua for the first time a few years ago in London. I knew she was a beautiful girl but when I heard the timbre of her voice, I realized immediately she had something unique and special. Since then I’ve watched her career take off and partnered with her for many amazing moments. Right now, I cannot think of a better woman to embody the spirit of Versace and of this collection.” Says Donatella Versace.

Versace has long enjoyed a special relationship with Dua Lipa, having dressed her for the 2019 Met Gala as well as in numerous high-profile performances and events over the years. She most recently wore an Atelier Versace look on the red carpet of the Grammys where she picked up the award for Best Pop Vocal Album. The impeccable style, fearless attitude and universal appeal of the “New Rules’’ singer make her the perfect partner for the Versace brand.

“I’m so thrilled to be working with the iconic house of Versace. Getting to work so closely with Donatella and bonding over our shared love of fashion has been surreal. Her partnership throughout this process has been an unforgettable experience. The images we’ve created together are even better than I could have imagined, we’re so excited to share them with you all!”

Dua, who recently celebrated boyfriend Anwar Hadid’s 22^nd birthday, joins the many leading women in music supported by the Italian luxury house. From Madonna to Lady Gaga and J Lo, Versace has a history of supporting female leaders of the music industry.

Though the new collection and accompanying film will not be released until August 30, Versace provided an exciting sneak peek.