The History and Future of Panerai on show in Florence.
02 Jun,2016

MAY 2016 – It is an invitation to dive into time, to discover the past, the present and the future of the Officine Panerai high quality watchmaking brand: the exhibition “PANERAI – DIVE INTO TIME” will be open from 18 to 21 May 2016 in the fascinating crypt of the former church of San Pancrazio, home of the Marino Marini Museum in the centre of Florence.

The exhibition will include a previously unseen collection of creations from the various periods of the fascinating history of the Florentine brand: the brilliant insights in the field of optics and mechanics and the first instruments made by the Panerai family at the start of the last century; the iconic watches created for the Royal Italian Navy from the 1930s to the 1950s; a panorama of the models created during the period of almost 20 years in which the Richemont Group has owned it, a period when  a  watch  known only to collectors has become one of the most admired international brands of high quality sports watchmaking. The journey through Panerai’s past ultimately leads to the discovery of the present and to the vision of the future of the brand, which on the occasion of this exhibition will present a world preview of a remarkable selection of new models.



The most interesting aspect for all Panerai enthusiasts is the rich selection of new models presented on the occasion of the Florentine event: 12 new watches which demonstrate how the brand interprets the relationship with its own history in ways which are always new, continually renewing itself from the point of view of technical description and function but always maintaining its own very strong distinctive identity.

The most revolutionary new feature is the presentation of the new LUMINOR DUE case, inspired by the lines of the classic Luminor of the 1950s but subtly redesigned to accentuate the versatility of a watch which is a perfect synthesis of sporting character with an elegance enabling it to be worn on every occasion, a blend of distinctive design and sophisticated watchmaking technology.
A considerable reduction in the thickness and weight of the case is a feature of the new Luminor Marina collection, a design always highly esteemed by Panerai collectors. In Florence no fewer than six new models are presented, all fitted with the new automatic P.9010 calibre with a power reserve of three days.

The Florentine exhibition is also the occasion for the presentation of the world preview of the most complicated watch ever made by the Panerai Manufacture: the Radiomir 1940 Minute Repeater. With its remarkable twin repeater mechanism of hours and ten-minute intervals, which can chime both the local time and that of a second time zone, the new watch is presented in a context which enhances its absolute uniqueness.