If we go back in time, it’s hard to find a location that could be described as bad choice for the French house, when it comes to showcase the previous Cruise collections, starting from Dubai on to Seoul, Paris and Capri last year.

For its 2021/2022 Cruise collection, Chanel chose the date of Tuesday, 4th of May, and the Carrières de Lumières, located in the village of Les Baux-de-Provence, in the south of France.

 

 

Notably used as the backdrop for the 1959 film “Le Testament d'Orphée”, directed by Jean Cocteau, this natural and amazing landscape will offer a setup for a show like no other, and one more time the French house will definitely astound and captivate us.