PRADA BEAUTY ANNOUNCES ZENDAYA AS GLOBAL AMBASSADOR, FRONTING PRADA PARADOXE

Prada Beauty has officially announced actress and producer Zendaya as the new global ambassador for Prada Paradoxe, ushering in a bold new era for the fragrance line. As a modern icon, Zendaya perfectly embodies the essence of Prada Paradoxe—a celebration of women who defy expectations, embrace contradictions, and remain unapologetically themselves.

Recognized for her effortless ability to move between film, fashion, and culture, Zendaya represents a new generation of creativity and self-expression. Her natural charisma, authenticity, and willingness to embrace complexity make her a fitting ambassador for Prada Paradoxe, a fragrance that celebrates the many dimensions of modern femininity.

Her debut as the face of the fragrance comes with a new global campaign directed by Academy Award-winning filmmaker Barry Jenkins (Moonlight). The campaign also introduces Prada Paradoxe Sweet Chemistry Eau de Parfum, a new fruity-floral interpretation of the iconic fragrance. Designed as a sophisticated take on sweetness, the scent balances contrasting elements through notes of blackcurrant syrup, radiant orange blossom absolute, and a comforting neroli milk accord.

Speaking about the collaboration, Zendaya shared: "I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached."

Rosa Carriço, Global President of Prada Beauty, also welcomed the actress to the brand, saying: "Zendaya is the embodiment of Prada Paradoxe. Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter. She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman's perpetual evolution."

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