This vest is the perfect piece for transitioning to winter

Hanane Tabet


This vest is the perfect piece for transitioning to winter

From celebrities to fashion girls, everybody loves Max Mara’s Teddy Bear Icon Coat. Launched in 2013, this coat was such a hit that it became a recurring Max Mara piece and an icon.


Let’s go back in time and more precisely to 2013. Max Mara’s creative director Ian Griffiths spent a lot of time in the archive and rediscovered the rich ‘Teddy Bear' coats that the brand made in the 80's using plush long pile fabrics in noble fibers - originally developed in German mills for making high end children’s toys. He discovered that not only were those fabrics no longer made, but the mills had all closed down and much of the know-how had been lost. The team worked with an Italian supplier to redevelop the technology to produce a unique faux fur of pure camel hair on a base of silk. The Max Mara Teddy Bear was born and made its runway debut in 2013. It went on to sell thousands and shot to icon status





Fuzzy and enveloping, warm and comfortable, the Max Mara Teddy Bear coat goes well with everything: from track-pants, to knit dresses, jeans, and glam pants. Why? Simply because this luxurious super-snuggly piece is warm like a hug and easy to wear.




The temperatures are still not enough low to wear the iconic Teddy Bear Coat? No worries! This season Max Mara introduces a new style, the vest. Made from fur-effect alpaca, wool and silk with a twotone, horizontal striped motif. Double-breasted fastening with horn buttons.


This new interpretation of the iconic Teddy Bear coat is available at





Izabel Goulart




Alessandra Ambrosio




Hailey Bieber




Katie Holmes 




Kim Kardashian




Elsa Hosk